Christmas tree during holiday shopping at small businesses

Best Small Businesses to Shop This Holiday Season

When you support small businesses, you support passion. The people running small businesses are passionate about what they do and the quality of the products they make. When you’re doing your holiday shopping this year, think about shopping small. From unique gifts to quality takes on classic gift picks, these small businesses have got you covered this holiday season. Here’s a list of small businesses I’ll be shopping this holiday season. I’m also updating this post with all of the Black Friday, Small Business Saturday, and Cyber Monday deals as they become available. What are your favorite small businesses to support?

Candles, Hand Lettered Goods & Skincare


Beautifully designed, quality soy candles are what this first pick is all about. I’ll definitely be shopping Candelles this holiday season. From classic scents to unique blends, they have detailed descriptions for each candle that make it difficult to choose just one. Their holiday and fall collections are live now. Soy candles are much healthier for the air (and you!) than their traditional synthetic wax counterparts. This brand also partners with hand-lettering businesses like The Grayter Good (which we’ll be talking about below!) for beautiful collaboration candles.

Black Friday Deals: Sign up for their email list to get exclusive deals (and early access specials). Up to 30% off all regular priced items. PLUS 50% off doorbusters, including mystery bundles, discounted fragrances, and exclusive batch candles.

Chalk Full of Love

Chalk Full of Love is a small company run by two ladies doing what they love. Centering around creating one-of-a-kind hand lettered goods, this shop has such cute pieces. From mugs to doormats and everything in between, everything is lettered by hand and packaged with care. If you need gift ideas for the creative person in your life, CFL sells hand lettering 101 kits, including books with practice templates and lessons + all of the materials you need to get started.

The Grayter Good

Elizabeth Gray, founder and creator behind the amazing handlettered goods in this shop, taught herself handlettering. The products she creates are both adorable and quality. From “the snuggle is real” mugs to fall bucket list prints, there’s something for everyone on this Etsy-based shop. She has worksheets for sale to teach you handlettering, as well!

Black Friday: Get 20% off in her shop!

Sweet Mint Handmade Goods

This sweet shop based out of Maryland creates mugs meant to put a smile on your face. They launch new designs that are innovative and adorable. These mugs would fit perfectly into any sweet collection! Plus, they take custom requests, so you can cultivate mugs that match perfectly with what you’re looking for. In addition to mugs, this shop sells customizable pet bowls for your furry friend.

The Little Pink Lab

Founded by blogger Shar from The Little Pink Diary Blog, I love this body skincare shop because looking over the ingredients, they are natural and pretty limited. Her products are adorable and I love that she is pursuing her passion!

These small businesses creating handlettered goods, custom and cute mugs and sweet hand-poured candles all make amazing gift ideas for this holiday season.

Small Businesses: Clothing Boutiques

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Thanksgiving sweater? ✔️

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Roolee is one of my favorite clothing stores. Every piece on the site is so quality and easily can be dressed up or down. Based out of Utah, Roolee began as a small boutique by Kylee Champlain right when she was graduating college. It has since grown to an amazing curation of clothing, a children and baby’s apparel collection, home decor, and gifts.

Black Friday Deals: Doorbusters go live every night at 9pm EST (7pm MT). Black Friday inspires Roolee’s biggest sale of the year—the entire shop will be 25% off!

Cover Your Basics

An Etsy shop run by Jordan from blog Daily Cup of Jojo, this store sells adorable tees and tanks. Her clothing designs focus on capturing exactly what you’re thinking, from reactions to finals week to fun puns.

Select products on her shop are 20% off through November 25th.

House of Lucky

Perfect for the avid beach lover, this shop has coastal inspired picks that are comfortable and super high quality. Their storefront is located in Lavallette, NJ, but their online shop has everything you could want. From stylish clothing to home goods and accessories, this shop is a complete gem.

On Black Friday, get a $25 gift card for every $100 you spend. The boutique will be sharing their Cyber Monday deals will be announced this Sunday.

Vogue Society Boutique

This shop is perfect for the girl who is stylish but has a never ending to-do list. Their main goal is to curate clothes that are trendy, but comfortable for everyday wear. I love this store and will be shopping it this holiday season, because they focus so highly on amazing customer service and creating an authentic shopping experience.

For Black Friday, the entire store will be “x%” off (the amount will be revealed on Black Friday!). They will also be running blackout deals–new items at crazy low prices. Throughout the weekend for Small Business Saturday and Cyber Monday, they will be launching new blackout deals. To shop the sale early, become a Vogue Society Boutique VIP by joining their exclusive Facebook group!

Jack and Georgia

Jack and Georgia’s story is one of my favorites. Inspired completely by her childhood and her grandparents (Jack and Georgia!), founder Emily is passionate about fashion and curating stylish pieces in her boutique.
Jack and Georgia will be running a Cyber Monday sale featuring 30% clothing and 40% off all accessories.

Boho Bus

Such a unique shopping experience! Boho Bus is a rentable bus that brings high fashion, fun shopping experiences to you. However, they also have a 24/7 online boutique that’s full of so many comfy and cute pieces. They also have adorable gift items and bundles that are perfect for the holidays.

Everything in their shop is 30% off for Black Friday, starting Wednesday! If you spend $75+, you’ll get free shipping. These discounts will apply automatically at checkout.

Jenna Leeann Boutique

Blending together great clothes and great prices, Jenna Leeann started her boutique because she loves fashion. Her store is all about making online shopping reliable and comfortable. She guarantees quality and that her products match what you see online.

Sign up for her email list to get free shipping and free returns on your first order.

Small Businesses: Art and Stationery

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Later today I will be interviewed for a podcast about balancing motherhood as an artist. I can’t help but think about this day- almost exactly 4 years ago. Here’s a little backstory- When our first was 2 I began my journey back into art. I had majored in oil painting and photography in college, but was quickly swept into the corporate world and put my passions on hold. Almost 15 years later, my husband encouraged me to pick up my paint brushes again. Around that same time, our family was visiting a small town close by. In this adorable little bakery and I saw the words "FEATURED ARTIST" on the wall above a display of paintings by a local artist. Nervously, I asked the woman behind the counter how to apply to be a featured artist. She asked me to email her with a few examples of my work. I did. She responded that she would like to schedule me for the month of December, 3 months away. Little did she know, that the 3 images I sent her in the email represented my entire portfolio. I needed to get to work. I started working during my son's naps, painting small 6" x 6" oil paintings. A couple of months passed, and I had painted 27 new pieces of work. The show was fun. A few pieces sold that night, and I had successfully built a current portfolio of work. That same month, I opened at Etsy shop working under the name "TheNapTimeArtist". A few months later, we found out that we were expecting our second baby. I had stopped painting because I didn't like the chemical smell of oil paints in our home. One day I decided that I had to paint something, and while my son was asleep, I grabbed a bag of watercolor paints that had been shoved into a hallway closet. I'd never painted with them before (mostly because I was terrified of their permanence) and so there they sat. My husband had purchased them at a yard sale for $3 earlier that summer, not knowing what they were or having any knowledge of my fear of using them. After a few terrible attempts, I became enamored with the prospect of a new challenge. I decided that day not to throw anything away, and to keep trying. Well, here we are 4 yrs later- a little persistence and a lot of patience with myself later. What’s your dream?

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Rachel Alvarez Art

Following her passion for art, Rachel started painting as a creative outlet during her children’s naptimes. However, her passion has blossomed into an amazing business. From custom paintings to her classic painted map prints and stickers, her artwork manages to capture so much love. She specializes in custom watercolor paintings, and they are beautiful!

Tide Pool Studio

The beach makes me so happy, and if you’re like me, you’re obsessed with anything beachy. Tide Pool Studio creates beautiful pieces of art using shells. If you’re shopping for the beach lover in your life, Tide Pool Studio is definitely worth checking out!

Greene Greetings

This relatively new shop centers around custom handmade cards, made with 100% recycled materials. Not only are you supporting small businesses by ordering from this shop, but you are supporting someone who is passionate about the environment as well.

Dream Now Media

Perfect for bloggers and influencers, Dream Now Media is a company that helps other businesses design and grow their brands. From social media strategy sessions to rebranding websites with new media kits and logos, I just had to include this one! This would make a great gift for yourself this holiday season if you’re looking to expand your brand and learn more about branding.

Small Businesses: Jewelry

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Wear the sea . . . #jamesmichelle #JMfine #JMrings

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Made by Mary With Love

Personalized jewelry that’s rich with meaning is just the beginning at Made by Mary With Love. Love really does make this jewelry special. She captures so much meaning in her jewelry, and every single one of her pieces is absolutely beautiful. They hand-cut their pieces from raw metal sheets, and every step of the way is done by hand. This jewelry would make an amazing gift!

Black Friday–Cyber Monday: 10% off everything with code “SALEBRATE”

James Michelle

I am absolutely obsessed with James Michelle’s beachy, coastal jewelry. Every single piece on their website is hand stamped and forged by hand. From dainty pieces to bigger statements, there is literally something for everyone on this site. I can’t wait to surprise some of my loved ones with gifts (and maybe a few for myself) from this amazing company.

Luna & Loki

If you love earrings, this one’s for you! This shop, founded in 2016, focuses on affordable and quality weightless earrings. I don’t have my ears pierced, but for anyone who does, these are really unique and inspiring pieces. Each one is named for a special woman who inspired the design, which I completely love.

Once Upon a Stamp

This custom, hand-stamped jewelry company based out of Raleigh, NC, has the cutest, most detail-oriented pieces. I love how they blend together different styles, and that they offer unique items! In addition to jewelry, they offer cool, customizable things like personalized dog tags.

I hope you can shop some of these amazing small businesses this holiday season. Let me know down below what your favorite small businesses are!

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